Interpersonal Competence, Entrepreneurial Characteristics as Market Orientation Basis and Micro and Small Enterprises in Start-up Business Phase
Abstract: This study aims to
examine the effect of direct and indirect influence interpersonal competence,
entrepreneurial characteristics towards market orientation and business
performance of micro and small enterprises in the start-up phase of business.
This research is a study explanatory, the unit of analysis is the micro and
small enterprises in the start-up phase of a business in the city of Ambon. The
samples using non-probability sampling methods (purposive sampling), the
selection of the sample in this study using sampling techniques judgment
sampling, the number of samples in the study as many as 128 units. Data
analysis using inferential statistical tool that is Path Analysis. The results
of the study explains that entrepreneurs interpersonal competence affect market
orientation, entrepreneurial characteristics affecting the market orientation.
Interpersonal competence entrepreneurs directly affect business performance.
Entrepreneurial characteristics directly influence business performance. Market
orientation affects the performance of small businesses and micro-enterprises
that are in the start-up phase of business. Market orientation proved to
mediate the effects of interpersonal competence and entrepreneurial
characteristics on the performance of small businesses and micro-enterprises
that are in the start-up phase of a business in the city of Ambon.
Keywords: interpersonal
competence, entrepreneurial characteristics, market orientation, business
performance, phase start- up business
Penulis: Fenri Abraham, Stevi
Tupamahu
Kode Jurnal: jpmanajemendd161158
