RELATIONSHIPS BETWEEN MARKET ORIENTATION, NON-TECHNOLOGICAL INNOVATION, AND BUSINESS PERFORMANCE AT SMALL AND MEDIUM INDUSTRIES (SMI)
Abstract: This study aimed to
examine the relationship between market orientation and business performance and
mediated by non-technological innovation. This study uses a survey involving 71
companies producing automotive components. All companies are located in the
district of Bandung, West Java, Indonesia. Data were analyzed using
covariance-based structural equation modeling. The results showed that the
orientation of the market is very important to improve the performance of the
business and non-technological innovation capability. This study highlights the
importance of the mediating role of non-technological innovation when examining
the relationship between market orientation and business performance. The
results imply that the company producing automotive components need to
encourage them to increase the market orientation of non-technological
innovation and business performance.
Keywords: market-oriented,
non-technological innovation, business performance
Penulis: Lukman Achmad
Kode Jurnal: jpmanajemendd170283
