PERBEDAAN PERSEPSI PENILAIAN PELANGGAN ANTARA KONSUMEN LOYAL DENGAN KONSUMEN PENDATANG BARU PADA PT. ASTRA INTERNATIONAL
ABSTRACT: This study aims to
determine the differences between consumer perception and consumer loyal
newcomers in relation to services, the purchase of products and facilities at
PT. Astra International Tbk-Honda Denpasar. Its population is loyal customers
and consumers newcomers.The number of samples in this study were 100
respondents defined by purposive sampling technique. The data collection is
done by distributing questionnaires. The data analysis technique used is test
independent t-test. The analysis showed a significant difference between loyal
customers with new entrants consumers in relation to services, the purchase of
products and facilities. PT. Astra International Tbk-Honda Denpasar expected to
improve the service delivered to consumers and consumer loyal newcomers. So as
to provide comfort for loyal customers and consumers newcomer at the time
dating to visit.
KEYWORDS: services; product
purchase; facility
Penulis: Putu Eka Septiawan
Kode Jurnal: jpmanajemendd170028
