PERAN PERCEIVED QUALITY MEMEDIASI PRICE DENGAN PERCEIVED VALUE
ABSTRACT: This research was
conducted with the aim of explaining the effect of variable price (the price)
and perceived quality (perceived quality) of the perceived value (perception
niali), as well as the role of perceived quality (perceived quality) in
mediating the effects of price (the price) of the perceived value (perceived
value). The method used to determine the sample is non-probability sampling
form of purposive random sampling with a sample size of 77 respondents. The
data collection is done by distributing questionnaires directly in Denpasar and
Badung. Data analysis techniques used adalan Partial Least Square (PLS). The
results showed that the price (the price) significant and positive impact on
the perceived quality (perceived quality) and berepengaruh significantly and positively
to the perceived value (perceived value), as well as the perceived quality
(perceived quality) significant and positive impact on the perceived value
(perception niali) and positive and significant effect on the price (the
price). Perceived quality (perceived quality) play a significant role in
mediating the relationship between price (the price) and perceived value
(perceived value).
KEYWORDS: price (the price),
perceived quality (perceived quality), perceived value (perceived value)
Penulis: Ni Kmg Agustini, Tjok
Gede Raka Sukawati
Kode Jurnal: jpmanajemendd170124
