PENGARUH RELATIONSHIP MARKETING, TRUST, COMMITMENT, CITRA, DAN FASILITAS PADA CUSTOMER LOYALTY
ABSTRACT: Objective of this
study is to examine the influence of relationship marketing, customer trust,
customer commitment, image and facility on customer loyalty. Sample size
consists of 200 customers that have intention to loyal toward Hotel Pondok
Indah Boyolali-Jawa Tengah. This sample was taken by purposive sampling
technique. Validity and reliability testing were done to assurance the truth of
data quality that was collected from survey. Analysis of variance (ANOVA) was
chosen to elaborate the linkage among of these observed variables. The result
indicates that customer loyalty significantly influence by trust, commitment,
image, and facility. Insignificantly result and implication for further
research are also discussed in this study.
Keywords: customer loyalty,
customer, trust, customer commitment
Penulis: Budhi Haryanto,
Soemarjati T.J
Kode Jurnal: jpmanajemendd090205
