PENGARUH REBRANDING DAN KUALITAS LAYANAN TERHADAP CITRA PERUSAHAAN PADA XL AXIATA (Studi pada Pengguna Simcard XL di XL Center Pemuda Surabaya)
Abstract: Improving the
quality of XL Axiata service is not as expected. Data abaout twitter and
comments from XL Axiata, shows there are still complaints from customers
related to the unstable 4G LTE internet network. The development of
increasingly advanced technology and intense competition, make
telecommunication companies always improve their services, ecpecially XL
Axiata. But this 4G LTE service can not have a positive impact on the corporate
image. This study aims to analyze and discuss the influence of rebranding and
service quality on corporate image XL Axiata. This population in this study
simcard users XL were at least 17 years, and who was visiting in XL Center
Pemuda Surabaya. This study using 210 samples, the sampling method is
non-probability sampling with incidental sampling technique. The data analisys
technique using multiple linear regression.
Keywords: Rebranding, Service
Quality, Corporate Image
Penulis: AMRINA ROSYADA
Kode Jurnal: jpmanajemendd180463
