PENGARUH KEPERCAYAAN DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS MATAHARIMALL.COM
Abstract: The growth of online
stores makes conventional businesses exploring online business. The
conventional business operates online stores but also operates offline stores.
Matahari Department Store offline store that has been operating for decades
launched an e-commerce called MatahariMall. Shopping through online requires
confidence sometimes consumers still feel hesitant because they can not touch
and feel the goods directly. The use of O2O payment system (Online to Offline)
makes it easy for consumers to transact. This study is a conclusive study to
analyze and discuss the influence of trust and ease of transaction at
MatahariMall site. The sampling technique used a combination technique of
judgmental sampling and snowball sampling with sample size of 220 respondents
that MatahariMall consumers between 18 to 35 years. They have already made transactions
with O2O purchasing system. The results show that there is a significant
influence on the trust and ease of purchase transactions online at
MatahariMall.com site.
Keywords: trust, ease of
transaction, purchase decision online
Penulis: NIKEN AYU LESTARI
Kod Jurnal: jpmanajemendd180462
