Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan
Abstract: The purpose of this
study is to determine whether there is influence Promotion, Price and Quality
Service to Customer Satisfaction at PT. Maxim Housewares Indonesia Medan. The
result of this research is there is significant influence of Promotion to
Consumer Satisfaction, The amount of influence of Promotion on Consumer
Satisfaction is 20,9% There is significant influence of Price to Customer
Satisfaction, the amount of influence Price to Customer Satisfaction is equal
to 16,2% There is significant influence Quality service to consumer
satisfaction, the amount of influence Quality of service to Customer
Satisfaction is equal to 63.6% Promotion, Price and Quality of service together
significant effect on Consumer Satisfaction at PT. Maxim Houseware Indonesia
Medan, with the capability of Promotion, Price, and Quality of service to
explain customer satisfaction is equal to 82,5% while the rest equal to 17,5%
explained by another variable not included in this research model.
Keywords: Promotion, Price,
Service Quality, Satisfaction
Penulis: Bagus Handoko
Kode Jurnal: jpmanajemendd170298
