Pengaruh Financial Literacy Terhadap Keberlangsungan Usaha (Business Sustainability) Pada UMKM Desa Jatisari
Abstract: The SMEs sector is
one of the drivers of the economy, but in its development there are still many
unresolved problems, one related to finance. The purpose of this research is to
know the influence of financial literacy or financial knowledge owned by the SMEs
businessman (manager) towards the sustainability of their business from the
SMEs in the village of Jatisasri. This research is a quantitative research,
using simple lineir regression to test the hypothesis and take the popolation
as well as the sample of research is the businessman (manager) of SMEs in the
village of Jatisari Wonogiri a number of 38 respondents. Independent variables
in this research are financial literacy and business sustainability is
dependent variable. The results showed that financial literacy gives effect to
business sustainability of 28.9%. This shows that financial literacy or
financial knowledge owned by the SMEs businessman (manager) in Jatisari is
important in supporting the sustainability of their business.
Keywords: Financial literacy,
business sustainability
Penulis: Rochmi Widayanti,
Ratna Damayanti, Fithria Marwanti
Kode Jurnal: jpmanajemendd170307
