PENGARUH FAKTOR CORPORATE SOCIAL RESPONSIBILITY (ASPEK SOSIAL, EKONOMI, DAN LINGKUNGAN) TERHADAP CITRA PERUSAHAAN
ABSTRACT: This study aims to
explain the influence of social, economic, and environmental aspects of the
corporate image of PT Pertamina (Persero) Fuel Terminal Sanggaran. The
cornerstone of the theory used in this research is the corporate social
responsibility, social aspects in corporate social responsibility, the economic
aspects of corporate social responsibility, environmental aspects of corporate
social responsibility, and corporate image. The samples used in this study was
104 respondents, the local community Fuel Terminal Sanggaran using purposive
sampling method. Analysis technique used in this research is multiple linear
regression analysis. The results of this study prove that the social aspect has
a significant positive effect on the company's image in the PT. Pertamina
(Persero) Fuel Terminal (TBBM). The economic aspect has significant positive
effect on the image of perusahanaan at PT. Pertamina (Persero) Fuel Terminal
(TBBM). Environmental aspects has significant positive effect on the image of
perusahanaan at PT. Pertamina (Persero) Fuel Terminal (TBBM).
KEYWORDS: social aspects;
economic aspects; environmental aspects; the image of integration
Penulis: Made Aryawan
Kode Jurnal: jpmanajemendd170020
