Impact Analysis On Corporate Social Responsibility Towards Job Pursuit Intention With Socio-Environmental Consciousness As A Moderating Variable: Case Study Of Undergraduate Students At Universitas Benefit
Abstract: Corporate Social Responsibility
(CSR) is a company’s responsibility to embrace positive impact to the society
where it operates. On the other side, CSR is also a tool to balance the
interests of the company and the society who is affected by the company’s
business activity. Therefore, besides fulfilling an obligation, CSR activity
could be utilized as one of strategies to reach the company’s goals including a
strategy to increase job pursuit intention of job seekers, thus it enables
company to pool as many prospective talents as possible. This quantitative
research aims to examine the impact of the four dimensions of CSR - economic
citizenship, legal citizenship, ethical citizenship, and philanthropic
citizenship - on job pursuit intention which is moderated by socio-environmental
consciousness at a tobacco company which perceived as a generous company in
carrying out its CSR activities. This research involved 203 undergraduate
students majoring in accounting, management, and economics, class of 2012 at
Universitas Indonesia. The data were collected using questionnaires and
processed using the SPSS 20.0 software. The result shows that individual job
pursuit intention considers a tobacco company as a prospective workplace which
is significantly influenced by four dimensions of CSR, but the
socio-environmental consciousness does not moderate the effect of CSR
dimensions on job pursuit intention.
Keywords: CSR, economic
citizenship, legal citizenship, ethical citizenship, Philanthropic citizenship,
job pursuit intention
Penulis: Wulan Prihatiningsih,
Muhammad Irfan Syaebani, Monica Devina
Kode Jurnal: jpmanajemendd170344
