EVALUATING WOODEN FURNITURE ATTRIBUTES IN LEILEM USING IMPORTANCE AND PERFORMANCE ANALYSIS
Abstract: Wooden furniture is
quite infamous for their incomparable and undeniable utility as well as beauty.
In this present competitive world, the opportunity of survival of an
institution is achieved by continually providing customer satisfaction and obtaining
their loyalty. The aim of this research is to evaluate wooden furniture
attributes in Leilem. This research is a quantitative type of research, which
uses primary data obtained through questionnaires and uses importance and
performance analysis as the analytical
tool. The population
of this research is customers of
Wooden Furniture in Leilem, where the sample size is 100 respondents who
have experience with wooden furniture products. The result from this research
shows that price is located in quadrant II (high importance and high
performance) and variables quality and color located in quadrant III (low
importance and low performance). It is necessary to continuously maintain the
high technical performance of their products and the importance to customers.
This result of this study can be used as a reference for the development and
deepening of knowledge management marketing, especially product attributes.
Keywords: wooden furniture,
product attributes, importance and performance analysis
Penulis: Anastasia C.E
Tamboto, Maria V.J Tielung
Kode Jurnal: jpmanajemendd180277
