DIAGNOSIS KEBANGKRUTAN BISNIS (Studi Kasus Pelaku Bisnis Mobil Bekas Di Semarang)
Abstract: Bankruptcy can be
defined as a situation where the company is experiencing lack or insufficiency
of funds to run or continue his efforts. Sometimes bankruptcy is also defined
as a state or a situation where the company fails or no longer able to meet
obligations to creditors ..
This study is a qualitative research, data collection method using linear
snowball method, where researchers gather information about the used car
businesses in Semarang bankrupt. Interview rolled like a snowball because it
must be interviewed one by one informant with persuasive way in order to dig
important information about some of the causes of bankruptcy they experienced.
The results of this study explains that the majority of defaults caused
by the use of capital structure which is not qualified, followed by lack of
proper accounting reporting, subsequent poor management systems, and the last
of the economic factor. Limitations of this study is, on the informant that
focuses on the used car business only, and has not been tested for other
businesses. This research is expected to provide benefits for businesses,
because a business must have a system of early prevention against bankruptcy.
Keywords: bankruptcy,
marketing, capital, business
Penulis: Totok Wibisono, Aprih
Santoso
Kode Jurnal: jpmanajemendd170440
