ANALYZING THE FINANCIAL STATEMENT USING HORIZONTAL – VERTICAL ANALYSIS TO EVALUATING THE COMPANY FINANCIAL PERFORMANCE PERIOD 2012-2016 (CASE STUDY AT PT. UNILEVER INDONESIATBK)
Abstract: The globalization of
markets makes every business activity transcends the national border One of the
multinational corporations that operated in Indonesia is PT. Unilever Indonesia
Tbk. to survive and compete in the market the company not only focused on the
strategy but also expected to be able to pay attention to the importance of
financial statement for the continuity of the company in the market. This study
is aim to know the financial performance of PT. Unilever Indonesia Tbk from
2012 to 2016.The researcher analyzed the data based on the secondary data which
are the financial statements of PT. Unilever Indonesia Tbk from 2012-2016 by
using Horizontal and Vertical analysis these two methods is used which aims to
analyze the company financial performance. The secondary data is gathered
through official site of Indonesia Stock Exchange that has the financial
statement of PT. Unilever Indonesia Tbk. Descriptive quantitative approach is
used in this research. After applied the horizontal and vertical analysis as a
tools to evaluating the company financial performance, the result shows that
the financial performance of PT. Unilever Indonesia Tbk has a good performance
every analyzing year.
Keywords: horizontal Analysis,
vertical Analysis, financial performance
Penulis: Maharani Nadia
Lakada, S.L.H.V. Joice Lapian, Johan R. Tumiwa
Kode Jurnal: jpmanajemendd171040
