ANALYSIS THE RELATIONSHIP OF CUSTOMER PROTECTION TO THE CUSTOMER SATISFACTION IN AXA FINANCE INSURANCE MANADO
Abstract: Some of the
regulation might have impact to the customer’s satisfactions, While, rules that
have been determined by the government asked the right of consumers could be
fulfilled, based on the obligation which should be done by consumers. On the
relationship between line with the act no.8 of 1999 on consumer protection and
customer satisfaction, can be known that consumer protection is instrument
pivotal to the ethics business. Consumer protection is Laws to protect people
when they have bought goods or services, covering things such as price,
quality, or safety. The aim for this study is to analysis of act no.8 of 1999
about the customer protection in AXA Finance Insurance Manado. The population
of this research is the Customer who has been joined for AXA Health Insurance
for more than 3 years and active until now. The sample of this research using
purposive sampling with qualitative methodology of the sample is little and
selected according to the purpose of research.
Keywords: customer protection,
customer satisfaction, insurance
Penulis: Aristide G. S.
Sondakh, Frederik G. Worang, Merinda Pandowo
Kode Jurnal: jpmanajemendd170894
