ANALYSIS OF IMPACT THE MODERN MARKET TOWARD RETAILERS IN PASAR BERIMAN TOMOHON
Abstract: There are two types
of markets, namely modern markets and traditional markets. Modern market is a
place where people can buy goods with comfortable and clean. The traditional
market can be defined as a meeting place for sellers and buyers. As for the
society market as a place for social interaction and market is also the
economic backbone of the community. This research was conducted in Pasar
Beriman Tomohon. The objectives are to determine the impact of modern market
presence towards retailers in Pasar Beriman Tomohon. This research is a
descriptive research with qualitative methodology. The population in this study
is retailers of Pasar Beriman Tomohon. 10 respondents were chosen as samples.
These results indicate that the presence of modern market does not significantly
affect retailers in Pasar Tomohon, only retailers clothing and cosmetics
experiencing the impact of the modern market presence. For traditional market
retailers in order to increase the quality of the product, they must keep their
cleanliness and friendliness so that consumers are interested and more
convenient to go shopping in Pasar Beriman Tomohon.
Keywords: traditional market,
modern market, retailers
Penulis: Marseila Esterlita
Runtu, Sifrid S. Pangemanan, Willem J.F.A Tumbuan
Kode Jurnal: jpmanajemendd180336
