ANALISIS PENGARUH KEMUDAHAN PEMAKAIAN SITUS, MUTU INFORMASI, KEPERCAYAAN PEMBELIAN, DAN KESAN HARGA TERHADAP NIAT BELANJA DARING DI OLX.CO.ID PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG
Abstract: This research aims
to analyze the influence of ease of use site, quality information, purchasing
trust, and the impression of price against visitor’s shopping intention on
OLX.co.id.
The sampling method used on this research is probability sampling with
random sampling technique. Samples were collected from 258 respondents who are
students of Diponegoro University Semarang who have visited the site OLX.co.id.
Analysis method used here is multiple regression analysis which includes
validity test, reliability test, classic assumption test, multiple linear
regression test, t-test, f-test, determination test
The result showed that the ease of use of the site, quality informartion,
purchasing trust, and the impression of price has positive influence towards
the shopping intention.
Keywords: ease of use site,
information quality, purchasing trust, price impression, shopping intention
Penulis: Annisa Endigalani, I
Made Bayu Dirgantara
Kode Jurnal: jpmanajemendd170921
