ANALISIS PENGARUH CITRAWIRAUSAHA DAN SIKAP TERHADAP WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA
ABSTRACT: This study aims to
investigate factors that influence entrepreneurial intentions of college
students. The analysis model includes entrepreneurimage, and attitude. The
research involves a sample of 96 students from 2faculties at STIE Totalwin
Semarang by using anconvenience samplingtechnique. The results show a
significant effect of the attitude, andentrepreneur image on the
entrepreneurial intention of students. Likewise,this research also indicates
the role of the contextual factors, such asacademic support and social support
in determining the entrepreneurial intentions of students.
Keywords: entrepreneurial
intention, entrepreneur image, attitude
Penulis: Kukuh Mulyanto
Kode Jurnal: jpmanajemendd170397
