Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam
Abstract: The purpose of this
study is to determine whether the factors that can be used for the purchase of
houses in the city of Batam. This study uses multiple linear regression
analysis with SPSS Version 20 program. Population which is society of Batam
City. The sample used is 399 people with proportional sampling method. The
results show that the quality of products to buy consumers in buying a house in
the City of batamuling significant. The influence of prices on consumers in
buying a home in Batam City is significant. The partial influence of location
on consumer interest in buying a house in Batam City is significant. The effect
of partial promotion on consumer interest in buying a house in Batam City has a
significant effect. And requirements have a significant effect on product
quality, price, location, promotion to consumer purchase in buying house in
Batam City.
Keywords: Product Quality,
Price, Location, Promotion, Buying Interest
Penulis: Nora Pitri
Nainggolan, Heryenzus
Kode Jurnal: jpmanajemendd180189
