STRATEGI PENGEMBANGAN EKOWISATA KUNANG-KUNANG (Firefly) DI KAWASAN HUTAN MANGROVE DESA BOKOR KECAMATAN RANGSANG BARAT PROVINSI RIAU
ABSTRACT: Research on
development strategy of fireflies (kunang-kunang) ecotourism is carried out in
the mangrove forest Bokor village, district West Rangsang, Meranti Islands of
Riau Province in October-November 2015. The purpose of this study is to see the
public perception and composing development strategy of Firefly (Kunang-Kunang)
ecotourism in mangrove forest Bokor village. The method used is a survey method
and interview. Processing data using Respondents Perception Index (IPR) and
SWOT analysis. Respondents Perception Index (IPR) are in the neutral category
with score of 0.48 and the same perception Bokor village societies are in the
category of being with a mean value of 2.25.Based on the SWOT analysis mangrove
forest area Bokor village the potential for firefly ecotourism development with
the position of matrix grand strategy in quadrant I.
Keyword: Bokor Village,
Mangrove, Ecotourism, Firefly (Kunang-kunang)
Penulis: Arief Rachman, Aras
Mulyadi, Dessy Yoswaty
Kode Jurnal: jpperikanandd160494