JARINGAN KOMUNIKASI PETANI DALAM PEMASARAN LIDAH BUAYA DI KALIMANTAN BARAT
ABSTRACT: The theme of the
research was communication network analysis of Aloe vera’s farmer in the central
agribusiness area in Pontianak. The objectives of the research were: (1) to explain
the diversity of communication network structure, (2) to explain the
correlation between internal and external factors of communication and
communication network, (3) to explain the correlation between communication
network and farmers marketing behavior, (4) to explain the correlation between internal
and external factors of communication and farmers marketing behavior. The
respondents in the research was all of Aloe vera’s farmers, i,e., 67 person.
The result of the research indicated that there were 7 respondents as stars, 4
as bridges, 2 respondents as liaison and 2 respondents as isolate. There were 7
cliques in the system in which 5 cliques take forms as radials or stars, 1
cliques as acircle form and 1 cliques takes form as all chanells. The research
also indicated that there was correlation between internal and external factors
and network communication; correlation between communication network and
farmers marketing marketing behavior; correlation between internal and external
factors and farmers marketing behavior.
Penulis: Ellyta
Kode Jurnal: jppertaniandd170685
