QUALITY INCENTIVES FOR SELECTED FOOD PRODUCTS
ABSTRACT: The increasing
income has demanded more various and better quality of agricultural products in
the market. The society with better living standard also demanded a more
comfortable shopping environment. This paper aims to investigate if the food
price is influenced by the product characteristics and shopping environment.
The hedonic price function model was used to analyze the influence of product
characteristics and shopping ennvirontment to the price.As the sample case,
rice, mungbean and peanuts have been selected. The data were collectedfrom the
retailers in Jakarta. The result showed that the product characteristics and
shoppingenvironment influenced the prices of rice, mungbean and peanuts. The
implication of this study isthe consumers are willing to pay higher price in
order to get better quality and more comfortable shopping environment.
Penulis: Harianto
Kode Jurnal: jppertaniandd090124
