FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN DAN PERILAKU KONSUMEN RUMAH TANGGA TERHADAP DAGING SAPI DI KABUPATEN JEMBER
ABSTRACT: Beef is one of the
food requirements strategically in Indonesia. Consumption of beef each year has
increased, while the price of beef also increased, it is contrary to the demand
theory. The purpose of this research to know (1) what factors that influence
the beef demand in Jember Regency; (2) what factors that influence the behavor
of household consumer to consume in Jember Regency (3) preference of household
consumer behavior for beef in Jember Regency The research method uses descriptive
method and analytic method. The Data analysis use Multiple Linear Regression
Analysis, Factor Analysis and Fishbein Multiatribut Analysis. Results from this
study indicate (1) the factors affecting demand, namely, income level, chicken
meat prices, and population (2) factors that influence the behavior of
household consumers to consume in Jember: cultural factor, external character
factors of consumers, social factors, the perception factor, privacy factor and
motivation factors (3) Household consumer preferences for beef of three
variables alternately; piece of meat, meat color and fat content.
Penulis: Septian Maulana
Purnama
Kode Jurnal: jppertaniandd160711
