IT LONG TAIL STRATEGY FOR SOFTWARE PACKAGE COMPANY
Abstract: Long Tail Strategy
is a business strategy which explains that the total revenue from the sale of
non-popular products may exceed the total income from popular products. This
may happen since generally there is only a small number of popular products,
which is in great demand, while there are many of the non-popular types which
is sold in small amounts. This research aims to better understand the role of
IT behind the success of the Long Tail strategy. Results show stages of how to
develop IT strategy, including identification, analysis, determines on a
strategy, until implementation. The results of this study will help software
developers to plan IT strategy by implementing an accurate Long Tail Strategy.
Penulis: Andreas Winata, Lydia
Theodore, Hoga Saragih
Kode Jurnal: jptinformatikadd100339
