Performance evaluation on aquatic product cold-chain logistics
Abstract: The requirements for
high quality and diversification aquatic products are increasing with the
improvement of Chinese living standard. However, the distribution between place
of production and place of consumption are uneven, which results in large
cold-chain logistics demand for aquatic products. At present, the low-level
development of cold chain logistics has a bad impact on the circulation of
aquatic products in China. So it is very urgent to develop cold-chain logistics
in China.
Design/methodology/approach: In order to do this, we apply performance
evaluation, a well-known management tool, to study Chinese aquatic product
cold-chain logistics. In this paper we first propose SISP(Subjects, Indexes,
Standards, and Phases of performance evaluation) model and ACSSN model(Aquatic
product, Customer, Supply Chain, Society, and Node enterprises of supply chain)
for aquatic products cold-chain logistics performance evaluation. Then an
ANP-Fuzzy method is proposed to evaluate the operational performance of
Shandong Oriental Ocean Sci-Tech Co., Ltd. Furthermore, a system dynamic model
is built to simulate the impact of temperature on the profits in aquatic
products cold-chain sales section.
Findings: We find out within a reasonable temperature range, lower
temperature brings higher profit level. Also, performance improvement methods
are proposed and the simulation of performance evaluation system is developed.
Practical implications: Our findings can help to improve the level of
aquatic product cold-chain logistics in China.
Originality/value: The paper proposes the SISP (Subjects, Indexes,
Standards, and Phases of performance evaluation) model and ACSSN model (Aquatic
product, Customer, Supply Chain, Society, and Node enterprises of supply chain)
for aquatic products cold-chain logistics performance evaluation.
Author: Wenbing Wu, Yanwei
Deng, Mingyu Zhang, Yihua Zhang
Journal Code: jptindustrigg150096
