Analyzing fit in CSR strategy research in state-owned entreprises: Indonesia context
Abstract: We attempted to
empirically examine the fitness level of enterprises CSR strategy and its
context with contingency and configuration approach. Furthermore, we used 213
CSR managers of state-owned enterprises in Indonesia as samples
Design/methodology/approach: We used the purposive sampling technique to
examine the data, also the contingency and configuration approach are measured
with regression Euclidean distance.
Findings: The result of the configuration and contingency approach has
shown fit between CSR strategy and elements of contingency such as socialization
tactic and time orientation. This condition also emerges on proactive CSR
strategy and reactive CSR strategy, However, there are limitations of this
study: an existence of the influence of the situation and condition when this
study takes time; there is a concern on the result of not generalizing
population, also the organizational performance only considered the size of
organizational performance from non financial measure.
Research limitation: (a) respondents’ answers are highly influenced by
situation and condition when the study takes time. Although validity and
reliability tests has shown the right outcome, there is still a possibility of
a bias, (b) state-owned companies in Indonesia are represented by CSR manager
samples or PKBL with purposive technique so there is a concern on the result
for not generalizing population, (c) this research only used primary data
through questionnaires. It would be better to combine both primary and
secondary data for future researches, (d)
organizational performance only considered the size of organizational
performance from non financial measure.
Originality/value: There is a methodological contribution in testing the
fit of a relationship, both contingency and configuration are superior in terms
of research method which used Euclidean distance, and used multivariate fit and
bivariate fit linear regression. This research model used systematic approach
by testing the fit of a relationship, using deviation from design ideal type
for socialization tactic and time orientation or contingency variable that
influences organizational performance, hence it could be acknowledged the value
of the influence between ideal relationship from CSR strategy, socialization
tactic and time orientation.
Author: Muafi
Journal Code: jptindustrigg160026