PENERAPAN STRUCTURAL EQUATION MODELING (SEM) DALAM BIDANG PENDIDIKAN
ABSTRACT: This study discusses
the application of SEM in the field of education on the relationship between
quality of service (ξ1), satisfaction (η1), confidence (η2) and loyalty (η3)
are also basic concepts SEM, structural equation modeling and make a path
diagram. This study aimed to determine the relationship of service quality,
satisfaction, trust and loyalty student at UNM Department of Mathematics and
knowing intervening variable between service quality and loyalty. Using SEM
analysis found that the quality of service significantly influence satisfaction
and trust while the quality of service does not have a significant direct
influence loyalty. Satisfaction
was also no significant effect on
loyalty. Structural equation modeling results are , , . From the analysis it
can be concluded that loyalty can be built with good quality service with
confidence as an intervening variable. So, with good service will lead to student
confidence. Once there is trust there arise loyalty.
Penulis: Faihatuz Zuhairoh
Kode Jurnal: jpkimiadd120420
