PERAN HUMAS DALAM MENJALIN KEMITRAN SEKOLAH DI SMA NU 1 GRESIK
Abstract: As an educational
institution, the school requires the presence of a role of public relations
(PR), which can be good, or effective and efficient, because the role of public
relations (PR) greatly influenced the state of a school in a way to establish
good relations with the public. The main role of PR instituted education is to
nurture good relations with both internal and external publics so as to create
a favorable public opinion institutions or organizations, and also establish
good cooperation between the school and outsiders through the participation of
school public relations.
The purpose of this study is to describe and analyze regarding: (1).
School liaison role as a facilitator in cooperation with partner organizations
in the SMA NU 1 Gresik. (2) The public relations strategy undertaken in
partnership school in SMA NU 1 Gresik.
This research was conducted in SMA NU 1 Gresik. The approach taken in
this study is a qualitative approach to the type of case studies. This research
was carried out without affecting the subject lines and the research conducted
in the field. To collect the relevant data to answer the research focus, then
this paper uses multiple data collection techniques, namely, interviews,
observation, and documentation.
The results showed that: (1). School liaison role as a facilitator in
cooperation with partner organizations in the SMA NU 1 Gresik aims to foster
good relations with the public, good relations arise from the communication
fabric woven public relations as a facilitator in establishing the
relationship. PR SMA NU 1 Gresik positioned as a bridge builder relationship as
well as a forum for the exchange of information through several activities
held) public relations strategy undertaken in partnership school in SMA NU 1
Gresik. In forming a strategy which is implemented as a partnership effort in
school parties school publicist here doing some activities involving
stakeholders in its implementation. Furthermore the publicist conduct
assessments of cooperation with relevant parties in a partnership of school,
and then perform the agreement or contracts with related parties through the
signing of the MoU.
Penulis: Alfrinda Indra
Pratama
Kode Jurnal: jppendidikandd160444
