STRATEGI PROMOSI OTORITAS JASA KEUANGAN (OJK) PROVINSI SULAWESI TENGAH DALAM EDUKASI DAN PERLINDUNGAN KONSUMEN DI KOTA PALU
ABSTRACT: OJK presence was a
turning point to the many cross issues in the financial services sector which
includes measures of moral hazard, financial services consumer protection is
not optimal, and the disruption of the stability of the financial system. OJK
as an independent institution requires maximum effort promotions on tasks and
functions to the public. This research uses descriptive qualitative research to
explore strategies of promotion done by OJK of Central Sulawesi Province. The
results of this study indicate that, promotion strategies undertaken by the OJK
Central Sulawesi province are through is through ads in print and electronic
media. Namely periodical published in Radar and Mercusuar newsletters,
Billboards installed periodical in the streets of Mayor in the city of Palu,
Cinema advertising, Published in XXI
Palu Grand Mall and Radio advertising: RRI. While the implications of the
implementation of promotional strategies that people are starting to know the
whereabouts of the OJK Central Sulawesi province, although not yet familiar
with the tasks and functions in educating and providing consumer protection
Penulis: Ermawati, Irham Pakawaru
Kode Jurnal: jpperadabanislamdd160196
