Strategi Humas PT. Tirta Mumbul Jaya Abadi Dalam Membangun Citra dan Reputasi Positif Pada Publik Eksternal
ABSTRACT: Tirta Mumbul Jaya
Abadi is a company of mineral water (AMDK). This company is a branch of Water
Supply Local Company in Buleleng regency(PDAM) which is part of the Regional
Owned Enterprises (BUMD). It cooperates with private company, Mara Jaya DewiSakti
that has been establish in organizational way since 2004. This water company is
quite new in its operation but it has succeded to become the market leader of
mineral water in Buleleng regency. It is due to the effort of whole staffs of
Tirta Mumbul Jaya Abadi Companyespecially its public relation. This research
applied Image Building and Two Way SymmetricalModel analysing the strategy used
by public relation of Tirta Mumbul Jaya Abadi company. It is a descriptive
qualitative research that applied triangulation technic in collecting data.
Thisresearch took place in Singaraja city. The result showed that strategy
which was quite effectiveto be used were publication and public relationship.
Public relation of Tirta Mumbul Jaya Abadi Company is active in using
electronic and outdoor media as well as maintaing good relationship with their
external public through sponsorship effort in both product or financial to
build the image of company.
Penulis: Cokorda Istri Sinta
Sukma Ratih, I Dewa Ayu Sugiarica Joni, Ade Devia Pradipta
Kode Jurnal: jpkomunikasidd150706
