PRAKTIK PUBLIC RELATIONS (PR) DI INDONESIA (MASA LALU, MASA KINI, DAN MASA DATANG)
Abstract: This article tries
tracing the development of Public Relations (PR) that has been emerging since
the beginning of twentieth century in Uncle Sam country with Ivy Lee and Bemays
as its main figures. At the nearly same time, Indonesia practiced many
communication activities that could be categorized within PR terms such as building
public opinion to enhance the importance of independence as a great value that
must be fighter either nationally or internationally. PR practices in Indonesia
are full of political nuances. Meanwhile, PR studies in US came up caused by
economic recessions. Both different historical backgrounds have been bringing
different implications in PR development until now days. PR practice in both
independence and new order era was colorized by freedom and egalitarianism.
Nevertheless, the fall of old order and the rise of new order or, then, the
fall of new order and the rise of reformation order are not always on the same
tracks. Its discontinuity is not favorable for democratic society atmosphere.
Reformation order that is colorized by information and technology development
increase PR practices in Indonesia, both quantitatively and qualitatively. Yet,
the practice of PR in Indonesia is still dominated by political stakes and tent
to less of business approach.
Penulis: Widodo Muktiyo
Kode Jurnal: jpkomunikasidd090094
