PRAKTIK MEDIA RELATIONS HUMAS PEMERINTAH KABUPATEN TANJUNG JABUNG BARAT
Abstract: The importance of
media relations for an organization cannot be separated from the
"power" that the mass media are not only able to deliver a message to
many audiences, but more than that, the basic concept of the media as his
stretcher has a function to educate, influence, supervise, inform, entertain,
mobilize, and so on. From this strategic media has the potential to provide
understanding, raise awareness, change attitudes, opinions, and behaviors as
goals to be target institutions. However, it does not mean the media relations
officer saw the mass media as a tool. Similarly for the media, news agencies
are resources that never dried to be explored. In other words, there is a
symbiotic mutualism up between the two that eventually gave birth to a positive
image.
Penulis: Mr Eriansyah
Kode Jurnal: jpkomunikasidd150720
