PEMANFAATAN SOCIAL MEDIA OLEH PRAKTISI PUBLIC RELATIONS DI YOGYAKARTA
Abstract: Social media has
changes the way public relations practitioners in doing their jobs related to
communicate with the public how to communicate both individually and at the
corporate level. Social media become a challenge for practitioners to improve
their technical and managerial abilities as a professional to deak with the
development of new technology. Practitioners continue to know more about social
media in order to optimize utilization and help the company to establish a
better relationship with the publics.
Based on in-depth interviews with public relations practitioners in
Yogyakarta, it was found that practitioners are already utilizing social media
in supporting the activities of public relations communication functions in the
company. In this research whole practitioners has been used social media for
branding activities and dissemination of information about company's marketing.
In addition, most practitioners have also been utilizing social media as a
medium to communicate with the publics in a two-way conversation and began to
engage in it. Some of the practitioners also began to involve social media in
monitoring issues and crisis communication and dissemination of information
about the activities of corporate social responsibility and social campaigns
that is undertaken by the company.
Penulis: Hanindyalaila
Pienrasmi
Kode Jurnal: jpkomunikasidd150719
