PEMBENTUKAN IDENTITAS KORPORAT PT KOMPAS MEDIA NUSANTARA SEBAGAI PENYEDIA KONTEN (CONTENT PROVIDER) TELEVISI LOKAL PERTAMA DI INDONESIA
Abstract: Communication
technology development has affected media industry. This condition forces media
industry to adapt in order to keep them in the competition. Media industry now
should operate in multi-platform basis. In corporate theme, one challenge that
media should answer is building new corporate identity. The steps to build
corporate identity are defining problem, planning and organizing the direction,
acting and communicating, and program evaluation. This paper is discussing how
PT Kompas Media Nusantara build their corporate identity in television
industry. The brand Kompas is well-known as a daily newspaper. By 2011, Kompas
held their own television stadion named KompasTV. This paper consist of four
parts. First is introduction, describes about KompasTV and the media shake-up
phenomenon in Indonesia. Second is literature review consists of corporate
communication and corporate identity. Third is discussion about how KompasTV
build their corporate identity. The fourth part is conclusion.
Penulis: Olivia Lewi Pramesti
Kode Jurnal: jpkomunikasidd110171
