KOMUNIKASI KRISIS DI ERA NEW MEDIA DAN SOCIAL MEDIA
Abstract: New media and social
media have changed the practice of public relations. One area that changed is
crisis communication. Because of these new technologies, crisis can be more
complex. The pace of information, the uncertainty, and the rumors, are
increasing. Public relations practitioners should include the new media and
social media use in their crisis communication plan. Before doing that, public
relations practitioners should change their mindset about social media and new
media. The first part of this article contains introduction that describe the
importance of communication in crisis management and the importance of social
media and new media use in crisis communication. The second part is literature
review, that consist of two themes: the concept about crisis communication; and
crisis communication in the new media and social media era. The third part
describes two cases from Indonesian corporation when they used social media and
new media in crisis communication. Each cases explain the success story and the
failed story in social media and new media use.
Penulis: Narayana Mahendra
Prastya
Kode Jurnal: jpkomunikasidd110170
