KONSTRUKSI CITRA PEREMPUAN DALAM MEDIA ONLINE (Analisis Framing Rubrik Fashion Website Wolipop)
Abstract: Wolipop is pages
that presenting news or lifestyle articles about women, including the fashion
rubric discussing the aspect of fashion from within the country and overseas
which becomes a trend to date. As an online media which broadcasts information
to the public, wolipop also features images of women which can be a reference
to those who read it. This research is qualitative research that uses a method
of William A. framing analysis. Gamson and modgliani argued that the frame is
the way to talk, which presents construction meaning over events pertaining to
an object of a discourse. The technique of collecting data used in this
research is: documentary study of the
primary data by collecting articles written on the fashion rubric of Wolipop
from May 13 to 17, and also may 19, 2013. The news articles observed were
selected based on the number of visitors every day. The result shows that
wolipop always constructs women as figures who always want to look young,
figures who can be influenced, figures of fashion adicts who shop high value
goods although the goods are not very important. Lastly, wolipop gives images
of women as tough figures who dare to demand their rights, try to seek freedom
and refuse to be pre-sighted.
Keywords: framing analysis;
image; construction; online media; analisis framing; citra; konstruksi; media
online
Penulis: Lestarysca, Poppy
Febriana
Kode Jurnal: jpkomunikasidd130494
