KESADARAN HUKUM PELAKU USAHA TERHADAP PELAKSANAAN PENDAFTARAN MEREK DI KOTA PADANG
ABSTRACT: In the world of
trade, the brand as one form of intellectual property rights has an important
role because the brand is used to distinguish the origin of the goods and
services. In Indonesia, branded regulated in Law Number 15 of 2001 on Marks.
Trademark registration is one way to do that brand holders get legal protection
from the government. The problems discussed are: 1) How does the legal
awareness of entrepreneurs on the implementation of trademark registration in
Padang? .2) What are the obstacles encountered in the implementation of the
registration of the mark in Padang?. This type of research is juridical
sociological. Data sources used include primary data and secondary data. Data
collection techniques by means of interviews and document study. The collected
data was analyzed by qualitative. Results of the study: 1) Awareness of legal
businesses to the implementation of trademark registration in the city of
Padang that not all businesses in the city of Padang has registered its brand.
2) Obstacles encountered businesses due to lack of knowledge regarding the
registration of the mark and the obstacles encountered the Ministry of Justice
and Human Rights is due to lack of interest of businessmen to attend the
socialization of brands given the Ministry of Law and Human Rights.
Penulis: Riri Febriyeni,
elyana novira, yofiza media
Kode Jurnal: jphukumdd151237
