IMPELEMENTASI STRATEGI PEMASARAN RASULULLAH DALAM KONTEKS KONTEMPORER (ANALISIS DI SWALAYAN PAMELLA YOGYAKARTA DAN LA TANSA GONTOR PONOROGO)
Abstract: Rasulullah’s
Marketing strategy based on Muhammad Suyanto book “Muhammad Bisuness Strategy
and Ethics” are; product strategy is halalan thayyiban goods, price strategy
based on the principle of concensual and market’s price, place positioning is
preferred in the market and strategys place and promotion strategy is more
emphasis on the relationship with the costumer. This research is meant to
scrutinize and understand rasulullah’s marketing strategy at Pamella minimarket
and La Tansa. This research concluded that Pamella minimarket and La Tansa has
implementated marketing strategy of product, price, place and promotion based
on Rasulullah’s strategy with improvement era with Islamic value. Marketing
strategy at Pamella minimarket and La Tansa is in conformity with Rasulullah’s
marketing strategy keeping the values taught by the Prophet Muhammad such as;
honesty, customer satisfaction, market segmentation, positioning and pricing
strategy.
Penulis: Abdullah Sahroni
Kode Jurnal: jpperadabanislamdd150458
