Hubungan Motivasi dan Pola Menonton dengan Tingkat Kepuasan Pemirsa pada Program Berita Topik ANTV (Kasus Pemirsa di Komplek Perumahan Pondok Sukatani Permai, Tapos, Kota Depok)
ABSTRACT: Television is most
effective mass media to transfer information to audience than print media.
Recently, people use television not only to get entertainment but also
information. One of television programme that content more information and
knowledge is news programme. ANTV become one option which can be a source of
recent information and science for audiences.
Based on uses and gratification theory, the audiences were looked
actively in using mass media to fulfill their need. It means that someone use
mass media because of certain motive. Mass media application offer expectable
satisfaction for audience. The audiences behavior in applying media continually
will increase day after day, in which they get satisfaction. It called by pattern
of watching. Therefore, this research examine relationship between motivation,
pattern of watching and satisfactory rate of audiences on Topik ANTV news
programme. This research was done by a quantitative survey using a desciptive
correlational design. Respondent were audiences in Komplek Perumahan Pondok
Sukatani Permai, Tapos Distric, Depok City, and it selected by proportional
stratified random sampling technique. Data were processed by the Spearman
correlation test with SPSS for windows version 18. Motivation and pattern of watching shows option had a highly
significant relation (p<0,01) with whole aspects of motivation for each
them. Motivation with satisfaction shows option had significant relation (p<0,05)
and the pattern with satisfaction shows option had highly significant relation
(p<0,01).
Penulis: Marwan Albab,
Amiruddin Saleh
Kode Jurnal: jpkomunikasidd130557
