City Branding Kota Bandung through Bandung Tour on Bus
Abstract: Bandung is one of
the world's tourism city has been established on 25 September 2013 in Beijing
by UNESCO. To meet one of the index in order to become a tourism city of the
world, in it there is an aspect of city tour. Therefore, the Government of the
Bandung city to make innovation a new city tour bus named Bandung Tour On a Bus
or a usually called Bandros. The theory used in this research is city branding
(Anholt 2006) and a communication strategy (Arifin in Abdullah, 2009). To
uncover these issues, this research uses qualitative research types that serve
to gain a deeper understanding of common, overarching performance management
against the bus bandros in the developing city of Bandung city branding through
document that is descriptive, and use case studies to his approach with the aim
of helping the audience understand what is being researched, a new
interpretation, a new perspective, a new meaning.
The results of this study expressed that bus bandros a pioneer of other
cities in Indonesia in making city tour bus. Bus bandros can make the public
curious about this transportation with the concept of the double decker.
Communication strategy undertaken by the Organizer i.e. BP2KB is using social
media twitter and instagram to spread information about reservations and
schedule of activities. In addition, using whatsapp to be able to communicate
with the passengers bus bandros.
Starting from dotted this research, some suggestions that may be put
forward for the tourism promotion agency of the city of Bandung, maximize media
communication and in the dissemination of information. Social media is also
better if managed by people who understand in their jobs. In addition, the
community that the ascending bus bandros should be able to maintain existing
public facilities and carry out all its activities in accordance with existing
procedures.
Penulis: Maylanny
Kode Jurnal: jpkomunikasidd150666
