Bentuk Komunikasi Organisasi Melalui Kegiatan Tanggungjawab Sosial Perusahaan Untuk Pemberdayaan Masyarakat (Studi PT PERTAMINA REFINERY Unit VI BALONGAN)
Abstrak: Corporate social
responsibility is one of organizational communication form. Through this
organizational communication form corporate hopes can build a good relationship
with community. The main problem from this research was: what Form/Type of
organizational communication performed by PT Pertamina Refinery Balongan to
empowering community? The objective of this research was: to analyze form/type
of organizational communication conducted by PT Pertamina Refinery Balongan to
empowering community. This research was designed aa description research. Primary
data was obtained through interview, observation and documentasi. Secondary
data obtained from Pertamina company profile, CSR profile and literature study.
The resulted output from this research was: in order to build a good
relationship between corporate and community PT Pertamina Refinery Balongan
conducted organizational communication by using PENCILS mix Principle
(publication, event, news, community involvement, inform or image, lobbying and
negotiation, social responsibility). Corporate Social Responsibility conducted
by PT Pertamina Refinery Balongan covered economic sector, social sector, and
environmental sector. The main goal from this corporate social responsibility
is to empower the people of Balongan.
Penulis: I Situmeang, D.P.
Lubis, A. Saleh
Kode Jurnal: jpkomunikasidd120173
