Penilaian Sikap Pada Country Of Origin Image Terhadap Sustainability Dan Evaluasi Produk
Abstract: Nowadays, marketers
are faced with a higher level of consumers concern on socialand environmental
issues. Due to that reason, it is important for marketers to assesstheir
business practices related to the country of origin products and concern
ofcompany on issue of environmental sustainability. The aim of this study is to
examinedifferences in response of consumers towards attributes of environmental
sustainabilityand product evaluation visits of their attitudes towards country
of originimage. The dependent variable in this research is consumer perceptions
on corporatesocial responsibility, transparency, and trust, where as the
attitude of countryof origin is the independent variable. The survey method is
used in this study toevaluate hypothesis using one-way ANOVA analysis. As the
result, it can be concludedthat confidence of consumer in the company and the
evaluation of the productwill be different between consumers who have a high
and a low country of originimage.
Penulis: Adhi Prakosa
Kode Jurnal: jpakuntansidd160610
