Analisis Faktor yang Mempengaruhi Kesuksesan Usaha pada Pedagang Handphone Sepanjang Jalan Moses Yogyakarta.
Abstract: The research was
carried out to find the influence of five business location factors such as
rent expense, infrastructure, business environment, consumer, and security on
the success of the mobile phone business a long Jalan Moses, Yogyakarta. The
respondents of the research were all of the handphone traders a long Jalan
Moses, as many as 81 respondents. The data was derived from a survey and
collected by applying question-naires, and analyzed by using multiple linear
regressions. This research indicated that factors of rent expense,
infrastructure, business environment, consumer, and security, all together
showed a significant influence on the business success. These were indicated by
the value of F amounting to 24,132 with the significance level of 0,000, where
as R square counting to 0,591. The regression coefficient of each factor of
rent expense, infrastructure, business environment, consumer, and security
toward business success are 0,368 (X1); 0,294 (X2); 0,399(X3); 0,311 (X4);
0,394 (X5); and the significant level of each factor are 0,003; 0,031, 0,007,
0,031, and 0,020 respectively.
Keywords: Rent Expense,
Infrastructure, Business Environment, Consumer, and Security Toward Business
Success
Penulis: Yati Suhartini, Ayu
Hadiati
Kode Jurnal: jpakuntansidd160608
