METODE PERUMUSAN STRATEGI PERUSAHAAN ASURANSI UNTUK PENCAPAIAN TARGET PERUSAHAAN
ABSTRACT: In this
day, each insurance
company has many
products offered to
consumers in order
to achieve its targets.
However, because a
lot of competition
in the insurance
industry so that
not all companies make profits.
Based on that, the fundamental problem faced is how to formulate a strategy in
accordance with the company's environmental conditions so that the desired
target is reached. The purpose of this research is to formulate a strategy in
accordance with the conditions of the company. The method used consists of 3
stages of strategy formulation is the input stage, phase matching and decision-making
stage. The input stage using matrix EFE and IFE matrix, matching phase using
matrix Grand Strategy and SWOT matrix and decision stage using pairwise
comparison approach. There are 3
alternatives chosen strategy
of the research,
that are market
penetration with a
weight of 0.5396, market development with a weight of
0.2970 and development of products with a weight of 0.1634.
Keywords: Strategy
Formulation, Decision Making, Grand Strategy Matrix, SWOT Matrix, Pairwise Comparison
Penulis: Ranny Dwi Anggraini
Kode Jurnal: jptindustridd150352
