PEMODELAN PEMILIHAN MODA DENGAN METODE STATED PREFERENCE, STUDI KASUS PERPINDAHAN DARI SEPEDA MOTOR KE BRT RUTE SEMARANG – KENDAL
ABSTRACT: Kendal regency as
satellite city of Semarang has established a mutual relationship and completing
each other. The economic development and population insde the rural area of
Semarang and Kendal regency has raised up since the street of Jerakah - Mijen
has been widened in 2004 - 2012. This can be seen during working hour in which
Semarang - Kendal road was fully filled by vehicles especially motorcycle.
Based on this, the research must be done to reduce the congestion that occurs
around the Semarang - Kendal. This study aims to perform modal choice modeling
with stated preference methods, so that the government can take better policies
to support the operation of the BRT Semarang - Kendal route. The survey was
conducted by spreading the questionnaire and interview that consist of
socio-economic characteristic of the respondent, route characteristic, and
questionnaire that is organized through stated preference technique with
additional attribute namely, the margin of route cost and margin of time used
of departure between motorcycle and BRT Semarang-Kendal route. Study sites were
around the Semarang - Kendal and on the bus route Semarang - Kendal. From the
research result, it is shown that the choice of vehicle is based on the margin
of route cost, namely UBRT – USM = 1,2353 - 0,0007 (ΔX1). Meanwhile, the choice
of vehicle based on the margin of time used is UBRT – USM = 2,61336 - 0,17441
(ΔX2). In addition, the choice of transportation mode based on margin of cost
and time is UBRT – USM = 2,6683 - 0,7365ΔX1 + 0,00219ΔX2. The potential of the
shifting of passenger from motorcycle to BRT based on the route cost is 74%.
Whereas, based of time used is 50%, and 32% is based on both choices. In
addition to modeling mode choice, we need to Traffic Demand Management (TDM)
are both on regular lines Semarang - Kendal, because the fundamental purpose of
building a BRT route Semarang - Kendal limited only to reduce congestion caused
by the use of motorcycles in bulk.
Penulis: Muammar Fahmi, Uum
Umyati, Bambang Riyanto, Kami Hari Basuki
Kode Jurnal: jptsipildd150188
