KEPUASAN PELANGGAN TERHADAP PRODUK BISNIS INKUBATOR PROGRAM STUDI PKK KONSENTRASI TATA BUSANA
Abstract: Home Economics
Incubator Bussiness was created as a result of a National Strategy research in
2013, created some products. The quality of the products will be known by
asking to the costumer satisfaction. The aim of this research want to know how
high the costumer satisfaction after used the products of Home Economic
Incubator Business. By using survey method the research was conducted. The
population and the samples of this research were all of the buyer who used the
products. Data were collected by using Costumer Satisfaction Quetionary, and
were analized by prosentase descriptive analyze. The result of this research
shew that the costumers’ satisfaction were very high (82 %). The suggestions
were submitted: (1) Needs design product development, (2) Needs coordination of
all faculty members, such as: dean, the chief of Home Economics study programs,
lecturers, and students, (3) Needs a new work to promote the products.
Keywords: Costumers
satisfaction, Incubator business, Home Economics Study Program, Fashion
Technology Consentration
Penulis: Sicilia Sawitri, Rina
Rachmawati
Kode Jurnal: jppendidikandd142427
