Uses and Effects of Religious Programs among Yemeni Audiences
Abstract: The study aims to contribute to the current under–standing
of how audiences make use of religious programs broadcasted in both religious
satellite channels (RSCs) and Arabic satellite channels. 210 respondents were surveyed
to address the nature of exposure to RSCs and religious programs, motives, and
attitudes toward them. Utilizing uses and effect approach and Hall’s encoding
and decoding model of media discourses, this study confirms a high exposure to
RSCs among adult television viewers in Yemen. Of religious contents, Islamic
lectures particularly represent the most watched program by respondents. It also
states that emotional effects represent the prominent effects of religious
programs uses followed by normative, and limited behavioral effects.
Keywords: religious programs,
uses and effects approach, Hall's encoding/decoding model, Yemeni audience
Author: Abdulrahman M.
Al-Shami
Journal Code: jpkomunikasigg130005
