Spiritualising New Media: The Use of Social Media for Da'wah Purposes within Indonesian Muslim Scholars
Abstract: The presence of the
so-called second generation of the Internet, popularly known as web 2.0, has enabled the emergence of social
media for interactive and real-time communication among societies. This study
focuses on the adoption of online social media for da’wah
purposes. It finds that although Muslim societies have yet to get benefits
from the online social media technology, some Muslim scholars have adopted the
social media to deliver da’wah activities effectively. It recommends, therefore,
that the social media should be adopted by Muslims to improve the scalability
of their da’wah towards
societies. Moreover, da’wah strategies and paradigms needs also to be
redesigned in response to new advances of technology.
Author: Nurdin-Rusli
Journal Code: jpkomunikasigg130004
