STRATEGI MARKETING PUBLIC RELATIONS PT. TELKOM KANCATEL PATI DALAM PROGRAM “FLEXI DOOR TO DOOR” DAN “SPEEDY GO TO SCHOOL” UNTUK MEMBANGUN BRAND AWARENESS DAN BRAND KNOWLEDGE DI WILAYAH PATI
Abstract: Situation of urban
community Pati which still jelling rural culture makes them has not so knowing
is progress of communications technology which fanfare has the existing. PT.
Telkom Kancatel Pati takes change of building awareness and knowledge of public
about communications technology by building brand awareness and brand knowledge
product TELKOM in Pati egion. This Skripsi entitle the “Strategy of Marketing
Public Relations PT. Telkom Kancatel Pati in Program Flexi Door To Door and
Speedy Go To School To Build the Brand Awareness and Brand Knowledge in Pati
Region”. This research aim to know how strategy of Marketing Public Relations
PT. Telkom Kancatel Pati in program “Flexi Door To Door” and “Speedy Go To
School” to build the brand awareness and brand knowledge in Pati Region. Theory
of Conditioning from Pavlov used for the based of depiction of activity of
Marketing Public Relations and New Model Marketing as marketing base depicting
unrighteous caring of producer to pay attention to the society importance as
customer.
Research type used by research having the character of qualitative with
the descriptive study. Source used to collect the data was primary data that is
with the direct perception or observation and secondary data that is literature
or book studying about Marketing Public Relations, note or document PT. Telkom
Kancatel Pati and other supporter data. Analyzed the this research data was
analyzed entire all existing data from various source then make the ambit then
compile the data to was then analyzed and in taking conclusion. Test the data
validity by using source Triangulation.
Result of research mentions that Flexi Door To Door is program Marketing
Public Relations PT. Telkom Kancatel Pati with strategy visits customer direct
and offers product Flexi. Speedy Go To School is program Marketing Public Relations
with strategy comes near customer though school community. Success of program
Flexi Door To Door and Speedy Go To School in visible Pati region from many
publics putting into use product Telkom Flexi and Telkom Speedy and product
sales graph Telkom Flexi is increasing 80% until 85% and sales product Telkom Speedy
increase until 87%. Media used at program Marketing Public Relations is banner,
brochure, sponsorship, media print and electronic media.
Cunclosion from this research is strategy Marketing Public Relations
implemented by PT. Telkom Kancatel Pati in program Flexi Door To Door an Speedy
Go To School successfully was implemented and obtains response which were
positive from public.
Penulis: Atika Kurniasari /
Puji Lestari / Isbandi
Kode Jurnal: jpkomunikasidd080062
