THE COMPERATIVE ANALYSIS OF CONSUMER BUYING DECISION OF ALL NEW JAZZ AND ALL NEW YARIS CARS (Case Study: Manado)
Abstrak: The
needs of people
are usually accompanied
by a desire to
have the latest
vehicles that follow the trend is an opportunity that must be met.
jazz and Yaris cars into favorite consumers in Manado. The purpose of this study
was to find
out whether there
is significance influence
between Culture, Social,
Personal, and Psychological on
Customer Buying Decision
of All New
Jazz and All
New Yaris in
Manado. The method
of this research is purposive analysis and the data is obtained from
questionnaire that distribute to the consumer All New Jazz
and All New
Yaris. The analysis
method Independent Sample
T-Test All New
Jazz and All
New Yaris in Manado.
Based on the
research that has
been conducted, the
result showed that
Culture, Social, Personal, and
Psychological. There’s no significant differences in Customer Buying Decision
based on Culture Factor and Social Factor between All New Jazz and All New
Yaris in Manado. However, there’s significant differences in Customer Buying
Decision based on Social and Psychological Factor between All New Jazz and All
New Yaris in Manado.
Author: Phamella Patrycia
Monangin
Journal Code: jpmanajemengg150097